Sunday, November 21, 2010


Sometimes i think that if you want to sell something to somebody in the Middle East you only need 3 things:

1.  whatever it is you are trying to sell

2.  hot glue gun


You take your rusty-trusty glue gun, hot glue a pound or two of crystals onto the goods - et voile!  Done and done! 

Well, at least that was an idea behind "Swarovski Elements" promotion - or how they prefer to call it "an initiative". 

Back in October of last year,various Middle Eastern and some European designers - Christian Louboutin among them - were invited to incorporate crystals with their creations.

The results of this collaboration, which includes everything from crystal adorned false eyelashes to tea cups to yachts, were then compiled into a fashion/lifestyle collection named "Jawaher". 

Coincidentally, "Jawaher" means "precious stone".

Naturally, Jawaher was launched in dazzling-bedazzling Dubai first and then in London. 

Check it out below:

Pix are from


Precious Crafts said...

Never knew about their love for shinny things. Good info. Thank you.

Btw, the model looks so beautiful - she doesn't need blings. She could be wearing a rice sack and still look stunning!

i.r. said...

thanks for stopping by :) these are some absolutely beautiful girls, i agree! did you like the shoes?

Prutha Raithatha said...

that last image is such a cool detail!! thanks for ur comment on my blog... i would love to meet u if and hwen im in dubai again... i was there just 4 months ago..i have some cool pics on my blog from my trip too.

i.r. said...

cool, let me know when you are coming, will hook up!

Hannah Hawkshaw said...

Wow, great post! I just found your blog through IFB and I'm now following! I especially love the fourth picture and the shoes are gorgeous! I'd love if you'd check my blog out and follow too!


Unknown said...

I'm sort of in love with Swarovski, and I think I'll try that.

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