1. whatever it is you are trying to sell
2. hot glue gun
3. SWAROVSKI CRYSTALS!
You take your rusty-trusty glue gun, hot glue a pound or two of crystals onto the goods - et voile! Done and done!
Well, at least that was an idea behind "Swarovski Elements" promotion - or how they prefer to call it "an initiative".
Back in October of last year,various Middle Eastern and some European designers - Christian Louboutin among them - were invited to incorporate crystals with their creations.
The results of this collaboration, which includes everything from crystal adorned false eyelashes to tea cups to yachts, were then compiled into a fashion/lifestyle collection named "Jawaher".
Coincidentally, "Jawaher" means "precious stone".
Naturally, Jawaher was launched in dazzling-bedazzling Dubai first and then in London.
Check it out below:
Pix are from www.swarovski.com