Sunday, May 22, 2011

Fatma Rubaya

Another day, another abaya designer.
Frankly, I'm afraid I'm not a very good fashion journalist (FYI: I'm not a journalist at all) - I can't find any info on Fatma Rubaya brand.

Is it an eponymous brand, named after female designer Fatma Rubaya?  Is it just a brand name that bears no significance to any actual person?  Is it a marketing ploy?

Who is Fatma Rubaya?

If you know, please enlighten me.

Anyway, looks like Fatma Rubaya abayas are borrowing heavily from the west.  Wait, it's not a bad thing.

But look, they do bear striking resemblance to Halston-type floor length dresses from the 1970-ies.  Additionally, marketing genius behind "Fatma Rubaya" brand chose to model it on decidedly european looking models and without prerequisite head scarves.

But in Ray Ban Aviators.

That way folks at Fatma Rubaya don't restrict themselves to an arabic clientele only, but have a broader appeal to an expat community as well.  Get it? 

Would you wear it as a dress?  I would love to have the very first one, with white front, embroidered (or is it printed?) with whimsical black design

Take a look:


Images via


Anonymous said...

According to their website these abayas are designed by a UAE national lady, so I guess, the brand is the designer's name

Personally, I don't like this style of abayas. Some of the designs look like "sport abayas" if such a thing exist.

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